Senior Product Designer (9 Years Exp.)

I was first introduced to product methodology in NYC in 2017. By 2023, the platform I designed as a Product Designer was acquired for $5.3M**

Specializing in B2B SaaS, AI, and SportTech. I drive business growth through design:

– Executed the design strategy that led to a $5.3M Exit (M&A).

– Scaled a B2B product to 1,200 paying clients.

– Helped an early-stage startup secure $350k in funding.

– Managed teams of up to 5 people and developed designers by implementing effective mentorship and training systems.

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T-Shaped Expertise:

Combining UX/UI design, coding basics, research, 3D modeling, and AI workflows allows me to create technically feasible, scalable, and business-oriented interfaces.
Strategic Business Thinking:

Design is an investment. I translate product hypotheses into concrete business results (ROI, Retention, Conversion). Every decision is backed by data, analysis, and design fundamentals.
Cross-Functional Leadership:

I bridge the gap between business and engineering. I formulate tasks in the engineers' language, write detailed documentation, mentor designers, and manage stakeholder expectations.
Research-Driven Design:

I save development budget. I gather data and validate prototypes with real users first, ensuring only proven solutions are handed off to code.

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PLAI

September 2025 – Present

AI platform based on Computer Vision for automated officiating, match analytics, and tournament management (Padel, Tennis).

Role: Lead Product Designer

Team: CEO, CTO, UI/UX Designers, Senior Frontend Developer, CMO

Direct Reports: 1 Designer

Key Achievements:

Turnaround Strategy: Developed and championed a new visual concept in 1 month after 3 failed attempts by previous teams
Accelerated Development: Launched a comprehensive Design System unifying the Mobile App (B2C), CRM for Clubs (B2B), and Admin Panel for the ML team
Secured Investment: Created high-fidelity prototypes and demo materials that successfully defended the concept before investors
Product Discovery: Established a hypothesis validation process, eliminating waste by preventing the development of unnecessary features at the start

Click here to view case study details

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December 2021 – September 2025

B2B platform for online school management and payment processing.

Role: Product Designer / Lead Product Designer

Team: CEO, CTO, UI/UX Designers, Senior Frontend Developer, Senior Back End Developer, Support Team, Head of Support

Direct Reports: 2 Designers, 2 Front-end Developers

Key Achievements:

$5.3M Exit (M&A): Spearheaded the product design strategy, scaling the platform to a successful acquisition by a strategic buyer
60x Scaling: Built the UX foundation that supported client base growth from 20 to 1,200 paying B2B clients
2.5x Time-to-Market Acceleration: Implement a Design System, reducing the release cycle for major features from 12 to 4 weeks
$300k+ New Revenue: Launched a premium Mobile App service for VIP clients (Average Order Value ~$55k)
2x CSAT Growth: Doubled Customer Satisfaction Score by redesigning key user flows based on JTBD research

⌛ Case in progress

April 2025 – September 2025 (Part-time)

AI Assistant for SMBs: Automated marketing via a mobile interface with voice control.

Role: Product Designer

Team: CEO, CTO, Analyst, Frontend Developer, Backend Developer

Key Achievements:

Accelerated MVP by 50%: Drove the product from idea to functional prototype in 2 months(vs. 4 months projected).
Embarc Collective Acceptance: Created the pitch deck and interactive prototype that convinced the US accelerator to accept the startup.
Product-Market Fit Validation: 65% of beta testers expressed willingness to pay after testing the first version.
Launched Acquisition: Attracted 50+ early adopters through a crafted onboarding flow and "friendly" AI brand identity.
Conversational UI: Designed a voice-first interface for non-technical entrepreneurs, unifying CRM, analytics, and content generation.

Click here to view case study details

2026 - in progress

HSE Art and Design School (DPO), Industrial Design